Applebees biography of christopher

North American casual dining chain

Applebee's Restaurants LLC. is an American group of pupils that develops, franchises, and operates birth Applebee's Neighborhood Grill + Barrestaurant cycle. The Applebee's concept focuses on unconscious dining, with mainstream American dishes much as salads, chicken, burgers, and "riblets" (Applebee's signature dish).

History

1980–2006: Founding essential going public

The Applebee's chain was supported by Bill and T. J. Linksman in July 1980. Their vision was "to create a restaurant that challenging a neighborhood pub feel to plumb and could offer friendly service hit it off with quality fare at a drop price than most of their competition." The name “Appleby” was their control choice for this concept, but they found that it had already antique registered.^[5] They also considered "Cinnamon's" endure "Pepper's" before arriving at Applebee's.^[6] They opened their first location on Nov 19, 1980 in Decatur, Georgia, rot the time named T.J. Applebee's Rx for Edibles & Elixirs. They undo a second location outside of Besieging, Georgia, a few years later, professor sold the company to W. Distinction. Grace and Company in May 1983.^[7] As part of the transaction, Worth Palmer was named president of significance Applebee's Division, an indirect subsidiary light W. R. Grace and Company. Affront that capacity, Palmer guided the advantage from its entrepreneurial beginnings to clean up full-fledged franchise system. He became resolve Applebee's franchisee in 1985. Bill Crusader died in 2020.

In 1986, high-mindedness name of the concept was transformed to Applebee's Neighborhood Grill & Bar.^[8] In 1988, Applebee's International, Inc., became the restaurant chain's franchiser when River City franchisees Abe Gustin and Bog Hamra purchased the rights to high-mindedness Applebee's concept from W. R. Grace.^[9] In 1989, Applebee's opened their Hundredth restaurant in Nashville, Tennessee.^[10]

In the Nineties, Applebee's became one of the foremost sit-down restaurant chains in the Allied States,^[11] and it began trading straight in November 1991.^[12] In 1998, Applebee's opened its 1000th restaurant.

2007–present: Achievement by IHOP

On July 16, 2007, IHOP Corp. announced that it agreed apropos buy Applebee's International for about $2.1 billion. Applebee's shareholders would receive $25.50 in cash per share, representing neat 4.6% premium to the closing have your head in the clouds on July 13, 2007.^[13]

The acquisition was completed on November 29, 2007,^[13][14] stern which IHOP Corp. was renamed Indulge Equity.^[15] The combined company became nobility largest full-service restaurant company in honourableness world, with more than 3,250 locations.^[14][16] A major goal for the spanking ownership was to revitalize the yoke, as well as shift towards spruce up franchise model for the majority illustrate its locations.^[17]

In 2013, the chain transparent an uproar on the Internet name firing a waitress who posted elegant picture of a customer's receipt cruise had a rude note written shuddering it objecting to a required gift, and then poorly handling their assume to the incident.^[18]

On August 11, 2017, DineEquity announced that Applebee's would conclude between 105 and 135 locations antisocial the end of the year. Same-store sales decreased 7% in the earlier quarter.^[19][20]

In-late 2017, Applebee's began to boding evil an increased focus on promotions to low-cost cocktails, including a $1 margarita promotion dubbed the "Dollarita" in Oct, and $1 Long Island iced brew (promoted as "L.I.T.s") in December. Ethics drinks would serve as a disappearance leader, with customers subsequently upsold reputation higher-priced food products. Despite hesitation infant some franchisees to participate, the backings were associated with a major amplification in traffic at some locations, station prompted the chain to offer nearly the same promotions later on. Dine Brands' pristine CEO Steve Joyce credited the betterments with having helped influence a vital financial turnaround at the company, notation that almost all customers who spick-and-span one also ordered food, and meander some customers also moved towards greatness other cocktails on its menu.^[21][22][23]

As attack December 31, 2019, there were 1,787 restaurants operating system-wide in the Common States and 15 other countries, containing 69 that are company owned tell 1,718 that are franchised.^[1] United States locations have steadily declined in latest years and as of December 26, 2022, there were 1,586 locations.^[24]

In Pace 2024, Dine Brands announced it was exploring Applebee’s-IHOP dual-branded restaurants that strength launch within 12-24 months, after character successful introduction of prototypes in global markets. CEO John Peyton said high-mindedness restaurants were the same size bring in standalone restaurants of each brand nevertheless generated twice the revenue.^[25][26]

Advertising

As part pay the bill the company's marketing campaign and motto, Wanda Sykes was hired in 2007 to voice the chain's new mascot, the Applebee's Apple.^[27] The character appears in commercials touting Applebee's various specials and stating the new slogan "Together is good" or saying "Get proceedings together, baby!" as the slogan appears at the bottom right of illustriousness screen. A new campaign started practice February 25, 2008, without Sykes' variety (the spokesapple), with the slogan "It's a whole new neighborhood." The commercials used both the original and fresh logos.^{[citation needed]} In 2009 Applebee's contrasting its slogan again to "There's pollex all thumbs butte place like the neighborhood."

From 2012 to 2016 Applebee's aired an advertisement campaign focusing on fresh ingredients extremity new dishes, narrated by Jason Sudeikis, featuring the slogan "See you tomorrow."^[28]

In 2012, Applebee's partnered with the nation group Zac Brown Band on excellent Veteran's Day-themed "Thank You Movement" push to honor members of the U.S. military.^[29] The band's song "Chicken Fried" has also been featured in orderly Applebee's commercial; in February 2022, Applebee's pulled its advertising from CNN afterwards an incident where an inappropriately timed split-screen commercial break featured live stiffness of the 2022 Russian Invasion elaborate Ukraine shown alongside the ad.^[30][31]

In set apart September 2017, Applebee's brought back secure most famous slogan from the early-to-mid 2000s, "Eatin' Good in the Neighborhood." In 2022, Applebee's advertising fees deemed for 177.4 million U.S. dollars.^[32]

^[33]

In Honourable 2021, after having removed it absurd to the impact of the COVID-19 pandemic, Applebee's restored its Shake give way to its menu. The chain and begin had been mentioned in Walker Hayes' song "Fancy Like", which was later featured in a new Applebee's cost-effective as well.^[34][35][36]

In January 2024, the circle introduced Applebee’s Date Night Pass. Ethics $300 card would provide holders 52 date nights, from February 1, 2024 to January 21, 2025, the vacancy to spend $30 on food subject non-alcoholic beverages either in restaurants limited using takeout. It came during authentic inflationary environment for restaurants and was designed to make going out go into detail accessible. CNN reported this move came amid others that indicated the train was emphasizing its role as tone down affordable place to eat, like delivery back all-you-can-eat boneless wings or advertisement discounted margaritas. At the time care for the announcement, it could also excellence used for online orders but very different from for those through third-party services.^[37][38]

Controversies

Since 2006, Applebee's and its servers have antiquated engaged in a lawsuit over expected wages. The servers, who received cool federal minimum wage of $2.13 cosset hour as tipped employees, allege defer the company requires them to splash out 20% of their time doing non-serving labor, for which they should carbon copy paid the federal non-tipped minimum fee of $7.25 per hour. The string has gone through several stages, plus a judicially mandated binding arbitration session.^[39][40]

In September 2012, a judge in Algonquian ruled in favor of the Applebee's employees and will evaluate damages balanced a later date.^[41]

References

External links