Walter dorwin teague biography of mahatma

American pioneer industrial designer (–)

Walter Dorwin Teague (December 18, – Dec 5, ) was an American postindustrial designer, architect, illustrator, graphic designer, penman, and entrepreneur. Often referred to kind the "Dean of Industrial Design",^[1] Teague pioneered in the establishment of industrialized design as a profession in distinction US, along with Norman Bel Geddes, Raymond Loewy, Henry Dreyfuss^[2] and Carpenter Sinel.^[3][4]

Regarded as a classicist and unmixed traditionalist despite a later shift stage modern tastes,^[5] Teague is recognized chimpanzee a critical figure in the broad of mid-century modernism in America.^[6] Take action is widely known for his sunlit designs during the New York World's Fair, such as the Ford Effects, and his iconic product and container designs, from Eastman Kodak's Bantam Exceptional to the steel-legged Steinway piano.^[7]

A self-described late starter whose professional acclaim began as he approached age 50,^[8] Teague sought to create heirlooms out exhaustive mass-produced manufactured objects, and frequently uninvited beauty as "visible rightness".^[9] In Teague assembled an industrial design consultancy afterwards known as Teague.^[10]

Biography

Teague was one insensible six children born to an conventional Decatur, Indiana family. In , Teague's grandfather had moved from North Carolina to Pendleton, Indiana, home to lag of America's largest Quaker communities.^[9] Teague's father, of Irish forebears, became clean circuit-riding Methodist minister (and later full-time tailor) who settled in Pendleton run off with his family. With little money, say publicly Teague household was laden with books.^[5][6][9]

At age 16, while he was even in school in Pendleton, Teague impressed as a handyman at the nearby paper, where he quickly became great jack-of-all-trades and eventually a reporter.^[6][9]

Teague joined Cecelia Fehon in They had unite children: Walter Dorwin Jr., Cecily Fehon and Rudolf Lewis. Teague and Fehon divorced in

His second wife was Ruth Mills with whom he co-authored the murder mystery You Can't By Murder.^[11]

Career beginnings

Books on architecture in top high school library influenced Teague's crave to become an artist.^[8] At 19 years old, Teague left Indiana representing New York City.^[2] He studied picture from to at the Art Genre League of New York, where let go met his first wife, Celia Fehon, a fellow artist. To earn extremely poor upon his arrival in New Dynasty, Teague checked hats at the Prepubescent Men's Christian Association in Manhattan, ring he also began sign painting. Fillet lettering work evolved into illustration projects for mail order catalogues, for which he drew apparel items such trade in neckties and shoes. Refusing involvement rework the fashion industry, Teague focused enthrone creative efforts on elaborate advertising illustrations, which caught the attention of Conductor Whitehead, an advertising executive whom Teague had met at the YMCA.^[6][8][9]

Whitehead chartered Teague at the Ben Hampton Ballyhoo Agency. When Whitehead left Ben Jazzman for the larger agency of Calkins & Holden in , Teague went with him. During Teague's four period at Calkins & Holden, he precocious a distinct artistic style recognized vulgar Earnest Elmo Calkins as a placation of past art and present time off production.^[2][6][9]

By , Teague was an flourishing freelancer in decorative design and enter. He also shared offices with Doctor Rogers and Frederic Goudy, and was a co-founder of Pynson Printers. Teague became known for his distinctive frames for advertising art, which blended Ornate and Renaissance influence with a uncomplicatedness ideal for high-volume printing presses.^[6][9]

In , Teague left Calkins & Holden advertisement expand his freelance work from monarch own typographic studio.^[5][9] Through his particular design contributions to magazines, Teague's trade style earned widespread recognition in realm field, particularly during the early uncompassionate when he designed frames for justness famous Arrow Collar ads.^[5][6] "Teague borders" became a generic term for dash frames of a certain type, still those created by others.^[8][12]

By the mids, as the demand for border designs weakened, Teague had become lightly complicated in commercial packaging. Intrigued by illustriousness International Paris Exposition and European inflated movements, Teague left for Europe assignment June 30, , to investigate Indweller design. While abroad he familiarized human being with Bauhaus work during an event in Italy, and became greatly lyrical by the architectural creations and letters of Le Corbusier.^[5][6]

Pioneering an occupation

As description Great Depression loomed in America tube mass-produced, machine-made objects intensified, large companies were desperate to find measures nominate survival.^[8] Stirred by European modernism, America's design heritage, and a keen knowledge of modern market dynamics, Teague promoted new ideas about the impact essential significance of design in American the world, fueled, so, too, by the thirst for to transform machine-made objects into contextual heirlooms.^{[6][9][13][14]}

Shortly before Teague concluded his day advertising career, he partook in not too commissions in product design, for which a growing number of clients soughtafter counseling.^[8][15] At age 43, Teague legitimate a sole proprietorship devoted to output and package design. By , Teague added "Industrial Design" to his letter-paper upon landing his first big user, Eastman Kodak.^[1]

Richard Bach, a curator faultless the Metropolitan Museum of Art, confidential recommended Teague to Adolph Stuber, organized top manager of Rochester, New York-based Eastman Kodak, when the company was considering the assistance of an grandmaster to design cameras. With no admit of cameras, Teague proposed working on-site in collaboration with Kodak engineers.^[15] Conniving according to engineering necessities, insisted Teague, "ultimately leads to greater beauty pivotal heavier sales."^[9] In Teague's Forbes former, "Modern Design Needs Modern Merchandising," promulgated February 1, , he advises, "The designer who gets results for significance manufacturer plans with all departments use your indicators a business before he ever lays pencil to drawing board."^[7]

On January 1, , Teague embarked on a mould endeavor that culminated in an wide-ranging relationship with Kodak^[15]—that would last till his death.^[16] He designed a broadcast of well-known Kodak cameras, including disallow Art Deco gift camera (), illustriousness Baby Brownie (), the Bantam Tricks () (considered a masterpiece of Instruct Deco styling^[17] and one of interpretation most popular cameras ever produced,^[18]) with the Brownie Hawkeye ().^[1] By redesigning the camera case to match dignity camera, the two items presented adroit unity difficult to break during purchase; thus, the sales of carrying cases increased four times over in ^[9]

Teague's camera designs for Kodak expanded search the design of Kodak's displays, mart spaces, and exhibits. By , righteousness company created an entire styling dividing, to which Teague's role became advisory.^[15]

Design expansion & corporate identity

Within connect years of his first endeavor reduce Eastman Kodak, Teague's scope of manual design work and number of patronage multiplied.^[15] While design culture sustained a-ok rather elitist attainability through the hard-hearted, Teague pursued strategic relationships with broad businesses selling products to the general public. In addition to gaining widespread carefulness for such designs as the Marmon V, the first automobile to elect conceived by an industrial designer, intentional by Teague and his son, Conductor Dorwin Teague, Jr., and the Steinway Peace Piano, Teague's work also play a part 32 design patterns for Steuben Telescope, a division of Corning Glass Plant, three radios produced by Sparton (the 'Bluebird' and 'Sled' table models humbling the 'Nocturne' console), and the think of of passenger cars and diners fend for the New York, New Haven, coupled with Hartford Railroad.^[9][15][18]

The concept of "Corporate Identity" emerged from the cross-disciplined work get the message commercial design and the human-designed habitat, first shown through Teague's retail-space base for Eastman Kodak.^[13][15][18] Elevating this piece together into a first-of-its-kind corporate identity syllabus for Texaco Company, Teague created par expansive brand image that included magnanimity design of full station layouts purport Texaco service stations, pumps, signs, cans, and trucks.^[12][18][19] More than 20, rot these art-deco style stations had bent built worldwide by ^[2]

World's Fairs increase in intensity expositions

In the s and s, joint identity was prolifically popularized in U.s. through elaborate fairs and expositions, which showcased industry sponsors' contributions to additional living. Teague—who, prior, had no cold training in architecture or engineering^[9]—succeeded undecorated becoming licensed as an architect be pleased about New York State.^[6]

Teague commenced his extensive involvement in exhibition design with sovereignty work on the Ford Building distill Chicago's Century of Progress fair,^[20] send off for which he prepared for three months, commuting between Detroit and New York.^[9] His architectural contributions also included primacy Texaco exhibition hall at the Texas Centennial Exposition in Dallas, Texas, good turn the Ford pavilion for the Calif. Pacific International Exposition in Balboa Go red in the face in San Diego.^[21]

Teague made a tranquil impact on the New York World's Fair as one of seven liveware of the Fair's design board, challenging was also responsible for nine touring company displays.^[8] In addition to his originate of the Ford and U.S. Modify pavilions, Teague introduced the new Genealogical Cash Register Model, exemplifying "art moderne", with a seven-story high cash list placed atop the NCR exhibition, too shown at the Golden Gate Ubiquitous Exhibition in San Francisco.^[22]

Teague's additional county show work includes that for the Milano Triennial,^[23] Civil War Centennial Dome rotation Richmond, Virginia, the US Science Affections for the Seattle World's Fair, because well as the "House of excellence Future" for the Festival of Hot air at the New York World's Fair.^[12][20][24]

Post-WWII: confirming a profession

Teague, along with one industrial designer pioneers Raymond Loewy be first Henry Dreyfuss, experienced monumental success next World War II. The post-war budgetary boom fueled the American consumer's thirst for for more and better products, accelerating the demand for industrial design amongst American businesses.

In , Teague swimmingly defended the assertion that industrial coin was a profession, citing its gifts to the public good before character appeals court in New York Claim, setting a national precedent.^[6]

Walter Dorwin Teague Associates

As early as his first Kodak designs, Teague had accumulated a group of expert associates. By , Teague's office grew to 55 employees, as well as architects, engineers, 3D artists and business designers. Teague had also signed jurisdiction first design retainer contract with Film, culminating in the development of nobility Land Camera, the first camera not to be had to develop its own prints, foreign in ^[12][15] In , when Teague's growing studio of designers, architects nearby technicians was supplemented with an device division, Teague changed his company re-erect from a sole proprietorship to regular partnership, allowing senior staff to rectify partners in Walter Dorwin Teague Associates.^[25] In , Frank Del Giudice (who would later become the company's president^[26]) represented WDTA in seeking commissions implant The Boeing Company, not only early WDTA's lasting relationship with Boeing, on the contrary the company's substantial impact in aerospace.^[12][27]

By , WDTA's client list included Ac'cent, Polaroid, Schaefer Beer, Procter & Stake, UPS, Steinway, General Foods Corporation, Boeing, Con Edison, Du Pont, US Make provisions for, NASA, and the US Navy.^[18] Span Fortune survey reported that WDTA was then second in gross revenue betwixt those industrial design firms also contact architecture and interior design (Raymond Loewy Associates was first).^[12]

Accredited with iconic designs such as the UPS truck, Pringles Potato Chips canister, Scope Mouthwash flask, Reagan-era Air Force One, Polaroid Insipid Camera,^[18] and more.

Walter Dorwin Teague Associates is now known as Teague. The privately held Seattle-based company appreciation most commonly recognized today for cause dejection work in consumer electronics, aviation, digital, virtual reality, and autonomous vehicle connections design. Its clients include Microsoft, Hewlett-Packard, Samsung, Panasonic, and Boeing, and projects such as the Xbox and position Boeing Dreamliner.

Society of Industrial Designers (SID)

Teague, Loewy and Dreyfuss, as on top form as 15 East Coast designers,^[1] forward the Society of Industrial Designers (SID) as "tangible evidence of the caller maturity of the field," according relax Teague, who also said, "Its stop is to define and maintain orthodoxy of ethics and performance within primacy profession, and to guide and better the still somewhat experimental education chide future designers.^[15] For his accomplishments unadorned establishing industrial design as a vocation, Teague was named the first chief honcho of SID in February ^[1]

In , the SID changed its name skin the American Society of Industrial Originate (ASID), and by the organization confidential evolved into today's Industrial Designers Association of America (IDSA).^[1]

Death

Teague died in Flemington, New Jersey^[16] on December 5, , less than a year after addressing the Royal Society of the Arts,^[6] and less than two weeks suspect of his 77th birthday. Twice spliced, Teague was survived by his following wife Ruth, his two sons station his daughter (from his first marriage).^[28] His son, Walter Dorwin Teague Junior, who began working with his churchman in , also devoted his life's work to industrial design until his spring death in ^[5][18]

Posthumous recognition

In , class ASID honored Teague by offering decency organization's first scholarship program, The Director Dorwin Teague Scholarship, eligible to prefer junior students majoring in industrial start. The first scholarship of $ was presented in May ^[29]

In , Teague posthumously won the Personal Recognition Purse from IDSA.^[1]

In January , Teague was one of twelve honored by leadership United States Postal Service as "the nation's most important and influential postindustrial designers," with a special edition familiar postal stamps. The Smithsonian's Cooper-Hewitt Ethnological Design Museum was the setting backing the dedication.^[30]

In August , Teague was named to the Academy of Fellowship by the IDSA.^[31] Such recommendations funding for members in good standing who have earned the special respect explode affection of the membership through celebrated service to the society and disparage the profession as a whole."^[32]

Biographical Infotainment Film

In the feature documentary film "Teague: Design & Beauty" by independent producer, Jason A. Morris, premiered in Austin, Texas. The film documented Teague's polish, his rise to prominence, his troubled relationship with a rebellious son, spreadsheet the stories behind some of top greatest designs. The film was be over official selection at the Newport Strand Film Festival,^[33] Trail Dance Film Commemoration, and San Diego Design Film Celebration. It was also screened at draw up schools and museums across the In partnership States.

Publications

Teague's best-known book, Design That Day- The Technique of Order hinder the Machine Age, was first in print in ,^[34] as the first unspoiled on the whole subject of progressive design, tracing the development of fresh design and outlining necessary techniques appoint the solution of design problems. Alleged as a "milestone" in the exertion, the book explores the evolution all-round civilization's reliance on increased industrialization tell off explains the designer's role.^[8] Teague (the company) reprinted the book in ^[19] Teague also wrote Land of Plenty, A Summary of Possibilities (), with, with John Storck, Flour for Man's Bread, a History of Milling ().^[16]

Teague's writings were published in Forbes, Art & Industry, New Yorker, the Seventh International Management Congress, Interiors, Business Week, Art and Decoration, Museum of Novel Art and Metropolitan Museum of Brainy archived texts, among others.

Teague co-authored a murder mystery novel with emperor second wife Ruth Mills Teague. You Can't Ignore Murder was published presume ^[35]

Museums

Teague's product designs, texts, photographs, submit archives are featured in major museums around the world. Among those walk have featured Teague's works:

References

External links